As a creative strategist and problem-solving designer, I bring 3 years of experience in branding and user centered design, using experimentation to explore new expressions within pre existing styles. My work is rooted in connecting design to the natural world, incorporating organic shapes, material experimentation, and biomimicry to create products that feel familiar and relatable while maintaining a unique vision. Inspired by Raymond Loewy’s M.A.Y.A. Most Advanced, Yet Acceptable) philosophy, I craft compelling briefs and innovative strategies that enhance brand visibility, drive product awareness, and fuel successful campaigns through data driven solutions